Luxury and Jewellery are synonymous with, high priced material use which is apparent from its exclusivity in materials used. And yet, might Clover Jewellery — a factory for masses with cheap and cheerful designs—be the one to bring an element of glamour? To consider it more specifically, you must examine craftsmanship and the usage of materials.
Clover Jewelry mixes 14k gold plates and genuine mother-of-pearl to add a touch of elegance deserving their high-end collections with a modern design. When the jewelry industry employs 14k gold plating, it is often considered a good choice when wanting to upgrade an item of lesser value and give that high-end feeling without having to shell out for solid gold. An ounce of gold is so expensive it has encouraged this sort of innovation in the jewelry industry. Thus, items that would run many thousands were they solid 14k yellow can be manufactured for under $100-$250 when covered with a thin layer or film(coating) of genuine karat gold- providing an attractive finish at a fraction(1%)of the cost and within budget-friendly reach.
Design wise, Clover Jewelry sieves through the details of high-end luxury brands; fine chains, intricate engraving and subtle aesthetically pleasing minimalist to add flair even to basic outfits. Symbolic motifs such as the four-leaf clover invoke good luck and sophistication, making these pieces stylish: concealed by timeless elegance. One of the top jewelry magazines published that 45% believe minimalistic designs are reflections of luxury intentions because they exude a layer down appearance.
Luxury is about being exclusive and artisanal. Clover Jewelry, for example, have capitalized on this by restricting some collections to give off an exclusivity factor. And strategy wise, that is in line with what brands like Tiffany & Co does by making their designs available as limited editions. Getting exclusivity does not always means big numbers, it is also about generating one-of-a-kind and exclusive vibe.
As was famously said by the fashion icon Coco Chanel; “Luxury must be comfortable, otherwise it is not luxury. Just like how Clover Jewelry is all about luxurious experience with ease of wear, it speaks to the brand mission! This balance between is what allows the wearer to have a little style all while being quite practical.
As for the answer to whether Clover Jewels can be improved with a little luxury, we believe there is no doubt. Clover Jewelry — featuring luxurious materials, design elegance and exclusivity at an approachable price point which is providing a way in for luxury accoutrement.
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